Blue collar & service businesses
Nine trades
60-second response
Five spots this quarter
The phone is the till. If nobody answers it, the job is gone.
Sonar Shores builds and runs the marketing for blue collar and home service businesses across Indian River, St. Lucie, Martin and Brevard counties. Get found, get leads, never lose one. Every lead gets a response in 60 seconds — the same system a publicly traded company runs. Plans are $1,497 to $5,444 a month. No setup fee, and nothing bills until it’s live.
Across home services, 52% of calls are answered by a person. Half the marketing money in this industry buys a phone nobody picks up.
No setup fee. Nothing bills until it’s live. 30-day money back on setup. Cancel any month after 90 days. You own everything.
The pattern
What every one of these businesses has in common
The phone is the till
Not a cart, not a checkout. A call or a form. If nobody picks up, that person isn’t revenue — they’re revenue for somebody else by the afternoon.
Speed decides the job
Nobody is weighing you against a competitor. They’re calling three numbers and going with whoever answers.
The calendar isn’t a surprise
The average high at Vero Beach is 88°F or hotter from June through September. Hurricane season runs June 1 to November 30. Neither date moves, so the marketing gets built ahead of the rush instead of during it.
Trucks and crews, not storefronts
Nobody walks past a van. Every customer is found on purpose.
The Google profile is the premises
With no building, the listing is the building. Whitespark’s 2026 ranking factors put review count at #9 for map pack position, and a steady flow of them rather than bursts at #14.
Good work is invisible
A finished install looks like nothing happened. None of it photographs itself, which is why we shoot it ourselves, on site. No stock library, ever.
Speed to lead
Why does speed decide who gets the job?
Because by the time you call back, they’ve already booked someone else. Respond within five minutes and you’re 21× more likely to qualify that lead than at 30 minutes, and 100× more likely to reach them at all.
21×
More likely to qualify at five minutes
100×
More likely to make contact
0.1%
Of businesses manage it
47 hrs
What the average business takes
And that 52% answer rate runs from 32% to 74% depending on the trade. We answer in 60 seconds. Text first, then a call. Nights, weekends, and the Tuesday afternoon your whole crew is on a roof.
Tuesday 2:14 pm
Hi, my AC just quit. Can someone come out today?
Yes — we can be there this afternoon. What is the address?
Sent in 41s
Work out what one job is worth to you. Now count the calls that went to voicemail last week. That’s the number this fixes.
Nine trades
The trades we build this for
3,383 businesses across Indian River, St. Lucie, Martin and Brevard counties work in these nine trades — close to one in ten businesses in the four counties. All of them bid on the same searches.
HVAC
July is the whole year. Miss a call at 2pm on a Tuesday and the job is gone.
Plumbing
Emergencies don’t shop around. They call whoever answers first.
Impact windows
Sold in the six weeks before storm season and almost nowhere else.
Pest control
Recurring revenue, so a lead is worth what a customer pays over years, not once.
Pool service
Route density decides profit. The next customer on the same street is worth double.
Remodeling
A long consideration window, which means the website does the selling before the call.
Landscaping
Cheap to switch, so retention is the whole business.
Senior care
The person searching is usually not the person receiving care.
Dental
Insurance questions come before price questions. Answer both before they call.
Working across Vero Beach and the wider Treasure Coast.
The system
What do we install?
Get found. Get leads. Never lose one. Three systems, and they only work as three.
01
Get found
The site, the local SEO, the Google Business Profile rebuilt properly, the review flow that keeps it moving.
02
Get leads
Google and Meta, plus Local Services Ads where the trade qualifies. LSAs averaged $53 a lead across home services in 2026 — $51 HVAC, $57 plumbing — against $149 for non-branded search. Industry benchmarks, not our results.
03
Never lose one
60-second response by text, then a call. Forms post to our own server, not to Framer, so the UTM, gclid and fbclid survive and you see which ad paid for which job.
The footage
Real cameras on your job sites, drone flown by a licensed Part 107 pilot. Yours to keep.
Pricing
What does it cost?
Content
$1,497
per month
No setup fee
Look consistently good and stop posting nothing for three weeks.
10
Graphics/mo
3
Videos/mo
Content + Ads
$2,297
per month
No setup fee
Already getting traffic, want it turned into booked jobs.
14
Graphics/mo
4
Videos/mo
Site + Content
$3,444
per month
No setup fee
The website is the problem and you need to be findable.
14
Graphics/mo
6
Videos/mo
Full Engine
$5,444
per month
No setup fee
The whole system run for you.
18
Graphics/mo
12
Videos/mo
Just need a website? $2,000 one-time, five pages, yours outright. Hosting and care $197/mo.
No setup fee. Nothing bills until it’s live. Cancel any month after 90 days.
Ready to stop losing the call?
No setup fee. Nothing bills until it’s live. Cancel any month after 90 days, 30 days notice, no exit fee.
FAQ
Questions
No. Those nine are where most of the work is, but the system fits any business where the job starts with a phone call and the service area is a drive, not a shipping radius. If you sell online out of a warehouse, we’re the wrong fit and we’ll say so on the call.
Yes, and the quiet months are when to build. A system started in the slow season is live, indexed and collecting reviews before the season hits. Started in July, it spends your busiest weeks still being built. The average high at Vero Beach is 88°F or above from June through September, and hurricane season runs June 1 to November 30 — neither date moves, so both can be built toward. Build takes two to four weeks, and the 90-day minimum is one build plus two months of live data before you judge it. After that it’s month to month, 30 days notice, no exit fee. Ad spend stays yours to control: throttle it down in the quiet months, open it up when the phone should be ringing.
Word of mouth is the best lead you get and nothing here replaces it. It has two limits. It only reaches people who already know someone who knows you, which leaves out everyone who moved here last year — and this is a place people move to. And it leaves nothing behind: a referred job ends and no stranger can find a trace of it. The review system turns each of those jobs into something searchable. Whitespark’s 2026 ranking factors put review count at #9 for map pack position and a steady flow of them at #14. We ask your customers on a schedule, so work you’ve already done shows up for people who’ve never heard your name.
Two to four weeks from kickoff to live. Nothing bills until it’s live. We’re taking five clients this quarter.
You do. The domain, the site, the leads, the content and the ad accounts are in your name from day one. If you leave, you get a full export within seven days. That’s in the agreement, in writing.
Ninety days, then month to month. Cancel any month after that with 30 days notice. No exit fee, and no setup fee. 30-day money back on setup if the system isn’t live.