Video & graphics
Your ads don’t fail because of the targeting. They fail because of the footage.
We shoot it ourselves
No stock, ever
10:1 average ROAS
Sonar Shores shoots your video and builds your graphics in house. Real cameras on your job sites, a drone flown by a licensed Part 107 pilot, and no stock library, ever. Plans start at $1,497 a month for 10 graphics and 3 videos. Shoot days start at $2,297 a month.
One shoot day is the whole distance between ads that look like everyone else’s and ads that look like nobody else’s in the county.
No setup fee. Nothing bills until it’s live. 30-day money back. Cancel any month after 90 days. You own the footage — full export in seven days.
The variable
Why is the creative the variable, and not the targeting?
Because the ad platforms took targeting away from you and left the creative as the only lever you still control.
Industry research — not our results.
47%
Creative’s share of sales contribution
Nielsen, ~500 campaigns, all media
56%
Creative’s share of digital sales lift
Nielsen, cited by Meta
70%
Of campaign success set by creative
Google, cited by Meta
Sonar Shores — our own figure.
10:1
Average ROAS
Across the accounts we run
Nielsen’s analysis of roughly 500 campaigns put 47% of a campaign’s contribution to sales down to the creative itself, rising to 56% on digital, where creative quality varies far more than it does on television. Meta cites that 56% in its own published guidance, next to Google’s finding that 70% of a campaign’s success is determined by the creative, and its own study with Nepa: following creative best practice produced a 1.2–2.7× lift in long-term sales and a 1.2–7.4× lift in short-term sales.
Read that as a competitive fact, not a statistic. Your competitor can copy your audience settings in an afternoon. They cannot copy footage of your crew on a roof in Indian River County, because it exists nowhere but on your card.
And weak creative is not the cheap part of the budget. Industry benchmarks for 2026 put a Google search lead in HVAC and plumbing at $104, non-branded search at $149 and roofing at $228.15. Every one of those dollars buys reach for whatever the ads this creative runs in put in front of someone. Point that spend at a stock clip of a stranger in a kitchen that isn’t in Florida and you’ve paid full price for an ad that was already going to lose.
On set
What we actually shoot
Your trucks, your crews, your job sites and your finished work — on real cameras, on a day we block out for you.
01
Real cameras on real job sites
Your techs, your vans, the install in progress. Not a studio, not a rented office.
02
A drone flown by a licensed Part 107 pilot
Commercial drone flight requires an FAA Part 107 certificate, held by the person actually flying. Without it the flight is illegal and the insurance is void. Ask whoever quotes you aerial for their certificate number.
03
No stock library, ever
Not one frame, on any plan, at any price. The same rule covers UGC, cartoon and motion ads.
04
Graphics built out of that same footage
Offers, before-and-afters, review cards, seasonal promos, ad statics — all cut from your shoot, so the feed and the ads look like one business.
Nobody else on the Treasure Coast is producing original video for the businesses they market. That was the finding across ten local competitor sites: agencies sell you posts, production houses sell you a film. Nobody sells both, and nobody shoots what they post.
Here is what the alternative costs. Of the Treasure Coast video production companies that publish a floor on Clutch, most list a $5,000+ minimum project size at $100–$149 an hour — for one project, once. An independent videographer’s full day runs $1,200–$3,000, edit sometimes quoted on top. Aerial in Florida runs $150–$400 an hour, or $250–$500 a property. Social graphics run $40–$150 a post from an experienced freelancer, $100–$500+ from an agency.
Third-party rates, not ours. Sources are listed at the foot of the page.
Now read the monthly counts against those rates.
The work
The work itself
Six pieces go here — real shoots, real sites, ours. They are not on the page yet, and we are not filling the gap with a stock clip on a page that says we never use one.
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Trade · Format · County
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Trade · Format · County
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Trade · Format · County
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Trade · Format · County
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Trade · Format · County
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Trade · Format · County
What it costs
What you get every month, and what it costs
Four plans. The counts are the argument — read them against the rates above.
Content
$1,497
per month
No setup fee
Content on a schedule, no shoot day.
10
Graphics
3
Videos
Content + Ads
$2,297
per month
Quarterly shoot day
Adds paid media and a quarterly shoot day.
14
Graphics
4
Videos
Site + Content
$3,444
per month
Quarterly shoot day
Adds the website. Quarterly shoot day.
14
Graphics
6
Videos
Full Engine
$5,444
per month
Monthly shoot day
Thirty pieces a month, shot monthly.
18
Graphics
12
Videos
One-time
One-off, if you’re not ready for monthly
Four of these are sold as one-time projects, and none of them commits you to a month.
Content sprint
$1,497
One shoot day, one month of content out of it.
Brand film
$2,997
A two-minute film: scripted, shot, scored, edited.
Aerial package
$597
Licensed Part 107 pilot, half a day on site, edited clips back to you.
Brand kit
$1,997
Logo, colours, type, templates.
À la carte: extra graphic $75 · extra video $175.
No setup fee, ever. 30-day money back if the system isn’t live. Nothing bills until it’s live. Cancel any month after 90 days. Founding prices rise — founding clients keep their rate.
We’re taking five clients this quarter.
Questions
Questions
We shoot it. Real cameras on your job sites, your crew, your trucks, your finished work, plus a drone flown by a licensed Part 107 pilot. We don’t own a stock library and we don’t buy stock clips, on any plan, at any price. If a frame is in your ad, it was shot for you.
It depends on the plan. Content is 10 graphics and 3 videos at $1,497 a month. Content + Ads is 14 and 4 at $2,297 with a quarterly shoot day. Site + Content is 14 and 6 at $3,444, also quarterly. Full Engine is 18 and 12 at $5,444 with a monthly shoot day. Extras are $75 a graphic and $175 a video, any month you want more.
You do. All of it — raw files, edits, graphics, the domain, the site, the leads and the ad accounts. It’s in writing, and if you leave we hand over a full export within seven days. No exit fee, nothing held hostage.
No. Plenty of the best-performing creative for home services is the work itself — the install, the repair, the before and after, the drone pass over the finished roof. If you want to be on camera we’ll direct you. If you don’t, we shoot the job instead and the ads still run.
In most cases yes. Commercial drone flight requires an FAA Part 107 certified remote pilot, and ours is — the person flying is the person holding the certificate. Controlled airspace needs authorization first, which we handle. If a site can’t legally be flown we’ll tell you before the shoot day, not after.
Then take the content sprint at $1,497 — one shoot day and a month of content cut from it — the aerial package at $597, or the brand film at $2,997. No monthly commitment on any of the three, and nothing obliges you to move to one.
One shoot day
Your ads look like everyone else’s because they were made the way everyone else makes them: a stock clip, a template and a caption. That is one day of work away from being untrue. We block the day, we bring the cameras, we fly the drone, and a month later your feed stops looking like a competitor’s with a different logo on it. Two to four weeks from the call to live. Nothing bills until it is.
No setup fee. 30-day money back. Cancel any month after 90 days. You own everything — full export in seven days, in writing.
+1-772-217-0479 · hello@sonarshores.com · Vero Beach, Florida · Indian River, Brevard, St. Lucie and Martin counties.